About Sam

Graduating from Hertfordshire University in 2011, Samantha Wolfe has spent most of her life immersed in creative fields. Now based in West Sussex with her young family, she has finally given herself the space to focus on what she loves most — painting.

Her work centres on the communicative power of art. With a deep concern for our increasingly fragile environment, Samantha uses her paintings to speak for the creatures and ecosystems that cannot speak for themselves.

In her series Insect Patterns, she highlights endangered insects, pairing each with the plants they are most drawn to — a gentle invitation for viewers to connect with nature and support these vulnerable species in their own gardens.

Artistic Journey

Samantha’s creative career has always been about bringing spaces, stories, and people to life. For nearly a decade she served as Art Director for Standon Calling Festival, shaping its evolving identity through large-scale installations and immersive design. Her ability to transform environments later took her to the BFI’s private members club, housed in the dramatic Welsh Chapel on Charing Cross Road, where she led the art direction and created an atmosphere that was both striking and intimate.

Beyond these long-term roles, Samantha has contributed her vision to a wide variety of projects. She created large-scale murals and street art for venues and festivals such as Passing Clouds and Cally Fest, and produced bespoke design work for various festivals and private events — including one attended by Prince William. She has also independently photographed, designed, and produced album artwork, and her graphic design work includes event flyers and custom invitations for private parties, reflecting her ability to craft visuals on both intimate and expansive scales, always seeking ways to connect people through creativity.

Today, Samantha runs the paint department at Little Parrot Set Construction, where her focus has expanded into sustainability. She has launched an in-house initiative to re-use and recycle materials from the TV, film, and events industries — finding new life for sets, props, and paints that would otherwise go to waste. Alongside this, she is beginning to fold the same ethos into her own practice, experimenting with reclaimed canvases and leftover materials as part of her painting process.

At the heart of all these projects is a consistent thread: a fascination with human experience and our relationship to nature and to each other. Whether transforming a festival site, painting a portrait, or giving discarded materials a second life, Samantha’s work invites people to look closer, engage more deeply, and imagine new possibilities.